Map analysis of benchmarking in higher education using VOSViewer

This Quality assurance in higher education has become an essential issue for many policymakers. In order to improve quality and service, benchmarking serves as a solution for continuous improvement of service, including in higher education. Given the importance of study in this topic, the researchers conducted a map analysis using technology. We used publish and perish software to have the publication database from Google scholar, and then the data were analyzed using VOSviewer. The keywords used in this study are benchmarking and benchmarking in higher education. We collected 100 pieces of metadata from google scholar related to each keyword. After conducting the map analysis of network, overlay, and density visualization, the study discovered that several studies have been conducted related to benchmarking in higher education. However, some aspects, such as sustainability and its relationship to benchmarking, still need to be further investigated. Therefore, further studies need to consider, such as how benchmarking can support higher education sustainability.