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引用次数: 0
摘要
利用数字营销进行旅游发展，必须辅以实施各种能够吸引游客前来欣赏各种文化景点的事件活动。参观者如果对所呈现的事件感到满意，就会对其他人产生影响。本研究的目的是比较传统媒体和数字营销对巴厘岛蓝调节游客兴趣的效果。本研究以100人为样本，采用非概率抽样法和目的性抽样技术进行了定量研究。使用的数据分析工具是使用SPSS程序进行简单线性回归分析。23.0版。结果表明，数字营销媒体比传统媒体具有更高的有效性，在吸引巴厘岛蓝调音乐节(Nusa Dua Bali)游客方面的贡献百分比相差14%。
PERBANDINGAN EFEKTIVITAS MEDIA KONVENSIONAL DAN DIGITAL MARKETING TERHADAP MINAT PENGUNJUNG BALI BLUES FESTIVAL NUSA DUA BALI
The use of digital marketing for tourism development must be supported by the implementation of various event activities that can attract visitors to come to enjoy various cultural attractions. Visitors who are satisfied with the events that are presented will have an impact on influencing others. The purpose of this study is to compare the effectiveness of conventional media and digital marketing on the interest of visitors to the Bali Blues Festival Nusa Dua Bali. This research was conducted with a quantitative approach by taking a sample of 100 people and using a non-probability sampling method with a purposive sampling technique. The data analysis tool used was simple linear regression analysis using the SPSS program. Version 23.0. The results show that digital marketing media has a higher level of effectiveness than conventional media with a difference in the percentage of contribution in attracting visitors to the Bali Blues Festival Nusa Dua Bali by 14%.
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