WOMEN EMPOWERMENT THROUGH ENTREPRENEURSHIP IN INDIA : A CASE STUDY ANALYSIS

In today’s world women entrepreneurs play a significant role and have made vital contributions to economic growth and poverty reduction. In the traditional Indian culture, women were restricted to four walls. Notwithstanding, in modern India, they come out and take an interest in a wide range of activities including Entrepreneurship. Despite the fact that they are assuming a key function in the general public, however, their entrepreneurial capacity has not been appropriately tapped due to judgemental social orders. In India, business is mainly dominated by menfolk only but women have now realized the criticality of survival and the need of coming at par with men. They are standing for their rights, freedom, and equality in the business domain.