消费者行为:Patanjali和Baidyanath产品的比较

M. Bansal, Yogieta S. Mehra, Nisha Rana
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引用次数: 0

摘要

品牌形象在消费者决策中起着重要的作用。品牌形象与其他变量一起被认为是影响购买行为的重要变量之一。本研究试图了解消费者对品牌认知的影响,分析消费者对品牌的忠诚度,找出影响消费者购买行为的重要因素。主要重点是通过初步调查比较两家主要公司,即帕坦伽利和拜迪亚纳特。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Consumer Behaviour: A Comparison of Patanjali and Baidyanath Products
Brand image plays a significant role in decision making by consumers. Brand image is considered as one of the important variable along with other variables which affects the buying behaviour. Present study attempted to understand the effect of consumers’ perception about a brand, analyse customers’ loyalty towards a brand and identify important factors influencing customers’ buying behaviour. Main focus was to compare two major companies viz., Patanjali and Baidyanath through a primary survey.
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