Joann Sciarrino, J. Friedman, T. Kirk, K. Kitchings, John Prudente
{"title":"客户旅程建模:一种综合方法来量化付费、自有和免费媒体的重要性、贡献和效率","authors":"Joann Sciarrino, J. Friedman, T. Kirk, K. Kitchings, John Prudente","doi":"10.4135/9789353287733.n16","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":385004,"journal":{"name":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","volume":"25 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media\",\"authors\":\"Joann Sciarrino, J. Friedman, T. Kirk, K. Kitchings, John Prudente\",\"doi\":\"10.4135/9789353287733.n16\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":385004,\"journal\":{\"name\":\"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth\",\"volume\":\"25 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4135/9789353287733.n16\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4135/9789353287733.n16","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}