Field Study of the Acceptability of NFC Near-Field Communication Technology in Iran Based on TAM Methodology

Information technology (IT) and telecommunication age require novel systems in electronic payments with the new approach of the Internet of Everything(IoE). One of the most widely used categories in various countries is Near-Field Communication (NFC) technology, and as all people use cell-phones, it is necessary to implement electronic payment methods with cell-phones in Iran. Evaluation of the acceptability of technology can be based on different methodologies. In this paper, one of these methodologies is selected and then the statistical population is analyzed based on this methodology. For years, operators have been working on Radio Frequency Identification (RFID) technology on SIM cards, but this technology has not been accepted by most people. According to technology acceptance methodologies, the technology acceptance model (TAM) was selected; accordingly, the acceptance rate of this technology and its expansion factors were evaluated so that it could be fully expanded in Iran via presenting innovative solutions. The statistical population consisted of 300 people who filled out our questionnaire and were examined from different perspectives. According to the observations, the main reason for the non-acceptance was the lack of a unique law by upstream organizations. Also, the lack of advertising and the introduction of this technology by prominent banks are important factors that have created obstacles and barriers in Iran. Iranian operators such as Irancell, Hamrah-e-Awal, and RighTel have taken steps simultaneously with the advent of IoE; however, these operators are in the theoretical stage. Hamrah-e-Awal Company could attract a small audience by introducing Jiring. Among the banks, only Bank Shahr activated this technology on its application for some time But for several reasons, after two weeks, this feature was disabled in the application.