FACTORS INFLUENCING FARMERS’ WILLINGNESS-TO-PAY FOR BIOFORTIFIED MAIZE IN THE FEDERAL CAPITAL TERRITORY, NIGERIA

Research background: Biofortified maize are products of modern biotechnology and genetic engineering, which produce crops with special traits of interest resistance to pests and diseases, tolerance to the herbicide, high yield, salt tolerance, submergence, nitrogen efficiency, etc. It is not just about technological advances and the development of a new product, ascertaining the factors that could stimulate demand, and creating awareness about the benefits of biofortified crops are crucial for this new enhanced variety of maize to make an impact. Purpose of the article: The research was conducted to determine the factors influencing farmers’ willingness-to-pay for biofortified maize in Gwagwalada Area Council, of the Federal Capital Territory (FCT), Nigeria, to identify the stimulating factors and challenges confronting farmers' willingness-to-pay for biofortified maize. Methods: The multistage sampling technique was adopted for the study and used to select a total of 100 maize farmers for this study. Primary data were collected from the respondents using a well-structured questionnaire. The data were analyzed using descriptive statistics and the Two-limit Tobit Model, which was used to identify the factors influencing farmers' willingness-to pay for biofortified maize. Findings,