网络传播对个人影响的途径分析:趋势与因素

Hanna Sukharevska
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摘要

研究的目的是确定网络通信对个人影响的可用方法。由于网络多媒体对公共传播的影响,传播行为的向量被重新定向到地方群体的方向,私人兴趣和爱好的部门。由此形成了众多的交流平台。社会网络社区是人类社会生活的一种形式,在人类历史上首次具有全球性、超国家性、超阶级性和超政治性。本文分析了网络用户的心理和意识发生的变化。这种效果往往与他们的心理需求和愿望相一致,这一事实进一步增强了这种效果。换句话说,重点从分析活动转向了搜索活动。研究方法。本研究采用了一种分析方法,可以将个人实证研究所得的现有知识与有关互联网空间特征的现代理论观点进行比较。本文重新思考了演员在网络中传播角色的影响因素,以及在网络传播的影响下演员角色的转换和个性塑造的影响因素。研究的结果。根据对网络传播影响下意识转化的分析观点,可以得出网络活跃用户心理模型的变化主要是由于互联网的信息高度饱和,能够从多个来源获取信息,时间结构的反转和破坏过程,以及与邪恶、死亡、贫穷等主题相关的负面事件的虚拟场景的可能性。活跃网络用户的世界观心理模型的特点也表现为大量的去中心化和理想主义的世界观模型,这些模型关注于遥远的现实世界对象,有明显的逃避主义倾向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Analysis of Approaches to the Impact of Internet Com-munication on the Individual: Trends and Factors
The objective of the study is to determine the available approaches to the impact on the indi-vidual of network communication. Due to impact of online multimedia on public communica-tion the vector of communicative acts was reoriented in the direction of local groups, the sector of private interests and hobbies. As a result, a numerous communication platforms were formed. The social cyberspace community is a form of social life of people, which for the first time in human history has a global, supranational, supra-class and supra-political character. The article analyzes the changes that occur with the network users‟ mentality and their consciousness. The effect is further enhanced by the fact that it is often in tune with their psychological needs and aspirations. In other words, there is a shift of emphasis from analytical activity in favor of search activity. Research methods. An analytical approach was used in the research that makes it possible to compare the existing knowledge obtained as a result of individual empirical studies and the modern theoretical ideas about the specifics of Internet space. The article rethinks the factor of the actor‟s communication role in the network, as well as the factors of its transformation and personality modeling under the influence of network communication. Research results. According to the analyzed views on transformation of consciousness due to the influence of network communication, it can be concluded that the changes in the mental model of the networks active user are primarily due to high levels of information saturation of the Internet, the ability to obtain information from many sources, the processes of inversion and destruction of temporal structures as well as the possibility of playing virtual scenarios of nega-tive events related to such themes as evil, death, poverty, etc. The specifics of mental models of views of the world for the active Internet users are also a large number of decentralized and idealistic models of the world, which focus on remote real-world objects and a significant tendency to escapism.
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