Social Endorser Advertising Dissemination Mechanism Based on Social, Mobility and Contextual Intelligence

Many mobile applications employ "check-in" intelligence to develop location-based commerce services through the recommendation of activities, nearby venues or coupons. In this paper, we aim to study the issues of innovative location-based e-commerce services built on social, mobility and contextual intelligence. Specifically, we explore the key elements of social, mobility, and contextual intelligence mechanism and prose a suite of important mobile commerce services. Founded on the established social, mobility, and context intelligence, we further propose a suite of innovative endorser advertising mechanism, which aims to find out those endorsers who have advertisement proneness and high sharing willingness in advertisement information diffusion, with a recommended list of potential advertisement receivers. Our mechanism propagates advertisement information in an efficiency way by helping consumers effortlessly filtering the advertisements fitting their preference, location, and context. On the other hand, it helps business propagate advertisements to the target consumers in an efficiency way.