DRIVERS OF BUSINESS INVESTMENTS IN POST-PANDEMIC TIMES

Since the advent of the first entrepreneurial activities, business has played a crucial role in the development of the nation and in raising the living standards of the people. There are many countries that currently have a high level of development and this is mainly due to the business activities developed over time. As a particular example, according to the National Trade Register Office in our country there are over 1.1 million limited liability companies and approximately 8,000 joint-stock companies. Along with their importance, their development and growth play an essential role, being crucial for their long-term existence on the market. One of the development methods of companies is represented by making investments, playing the role of bringing added value, regardless of its way of capitalization. During the pandemic, investments decreased significantly and the entire global business environment was affected. At the same time, investments are important, regardless of the level at which they are made (either locally or globally) and their suitability is extremely well analyzed by investors. Through this article, with the help of the case studies' synthesis carried out by the accredited institutions and of the specialized literature as well, we aim to identify what were, after the total or partial return to normality, the engines that supported the return of investments in the business development plan.