{"title":"制造商在混合零售和电子零售渠道下的定价策略","authors":"Xu Chen, J. Zhang","doi":"10.1109/HICSS.2013.625","DOIUrl":null,"url":null,"abstract":"With the increasing popularity of e-commerce, manufacturers are selling more of their products through the e-tail (online) distribution channel in additional to the traditional retail (offline) distribution channel. The central issue faced by a manufacturer with the mixed retail and e-tail channels is pricing strategy. In this paper, we investigate the pricing strategies of a manufacturer and a mix of retailers and e-tailers in a two-echelon supply chain with price and service level dependent demands. We compare different pricing options of the manufacturer to discuss its optimal pricing strategy. In addition, we analyse the effects of different manufacturer's pricing strategies on supply chain profit.","PeriodicalId":207610,"journal":{"name":"2013 46th Hawaii International Conference on System Sciences","volume":"47 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2013-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Manufacturer's Pricing Strategy for Mixed Retail and E-tail Channels\",\"authors\":\"Xu Chen, J. Zhang\",\"doi\":\"10.1109/HICSS.2013.625\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With the increasing popularity of e-commerce, manufacturers are selling more of their products through the e-tail (online) distribution channel in additional to the traditional retail (offline) distribution channel. The central issue faced by a manufacturer with the mixed retail and e-tail channels is pricing strategy. In this paper, we investigate the pricing strategies of a manufacturer and a mix of retailers and e-tailers in a two-echelon supply chain with price and service level dependent demands. We compare different pricing options of the manufacturer to discuss its optimal pricing strategy. In addition, we analyse the effects of different manufacturer's pricing strategies on supply chain profit.\",\"PeriodicalId\":207610,\"journal\":{\"name\":\"2013 46th Hawaii International Conference on System Sciences\",\"volume\":\"47 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2013-03-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2013 46th Hawaii International Conference on System Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/HICSS.2013.625\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2013 46th Hawaii International Conference on System Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/HICSS.2013.625","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Manufacturer's Pricing Strategy for Mixed Retail and E-tail Channels
With the increasing popularity of e-commerce, manufacturers are selling more of their products through the e-tail (online) distribution channel in additional to the traditional retail (offline) distribution channel. The central issue faced by a manufacturer with the mixed retail and e-tail channels is pricing strategy. In this paper, we investigate the pricing strategies of a manufacturer and a mix of retailers and e-tailers in a two-echelon supply chain with price and service level dependent demands. We compare different pricing options of the manufacturer to discuss its optimal pricing strategy. In addition, we analyse the effects of different manufacturer's pricing strategies on supply chain profit.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
