面对现代商场竞争的传统经营策略(以棉兰赫尔维蒂亚区为例)

Ainun Mardhiyah Ainun
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引用次数: 0

摘要

现代零售活动目前在印尼正在经历发展,已进入居民区附近的社区。零售业的类型分为两种,即以超市、大卖场和小市场为代表的现代零售,如alfamart、indomaret等,而传统零售则直接以位于传统市场和聚落的传统摊位为代表。本研究在北苏门答腊省棉兰市棉兰Helvetia街道进行。本研究以传统摊档经营者为对象,希望了解哪些因素会影响传统摊档与现代店铺之间的商业竞争,了解传统摊档与现代店铺之间的商业竞争会产生哪些影响,了解传统摊档经营者在与现代店铺进行商业竞争时的策略。棉兰Helvetia街道区域被用作研究地点,因为Helvetia地区是棉兰市一些居民以零售业务(在这里是传统摊位)为生的地区之一。在研究了哪些因素会影响传统摊位与现代商店之间的商业竞争,了解传统摊位与现代商店之间的商业竞争发生了什么影响,了解传统摊主在与现代商店进行商业竞争时对棉兰赫尔维蒂亚区传统摊主的策略后,研究者将获得哪些因素会影响传统摊位之间的商业竞争的信息和现代商店,也知道在商业竞争中,传统摊位和现代商店之间会发生什么影响,知道传统摊主的策略。为了实现这些目标,本研究中使用的方法或方法是描述性的定性方法。研究结果表明,影响传统摊档与现代商店商业竞争的因素有价格、位置、服务和产品完整性。现代商店的存在对传统摊位的影响并不大,因为它们注重竞争策略,即注重价格、位置、服务和产品的完整性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Traditional Warung Strategy In The Face Of Business Competition With Modern Stores (Study In Medan Helvetia District)
Modern retail activities in Indonesia are currently experiencing development, have entered residential areas close to the community. The type of retail trade is divided into two, namely modern retail represented by supermarkets, hypermart and minimarkets such as alfamart, indomaret and others, while traditional retail is directly represented by traditional stalls located in traditional markets and settlements. This research was conducted in Medan Helvetia Subdistrict of Medan City of North Sumatra. This research was conducted to traditional stall business owners in the hopes of knowing what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners in undergoing business competition with modern stores. Medan Helvetia Subdistrict area is used as a research location because Helvetia District is one of the Districts in Medan City that some residents have the livelihood of retail business (in this case traditional stalls). After conducting research on what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners in undergoing business competition with modern stores on traditional stall owners in Medan Helvetia District,  Then the researcher will get information about what factors can affect business competition between traditional stalls and modern stores and also know what impact occurs in business competition between traditional stalls and modern stores and know the strategy of traditional stall owners. To achieve these goals, the methods or approaches used in this study are descriptive with qualitative approaches. The results obtained are concerned that the factors that affect business competition between traditional stalls and modern stores are prices, location, service and product completeness. The existence of modern stores is not so influential on traditional stalls because they pay attention to competing strategies, namely by paying attention to prices, location, service and product completeness.
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