The Role of Leadership in Academic Services

Various efforts have been made to provide quality academic services, but in reality have not been able to answer the demands of change and the needs of service recipients, so that they still continue to raise their main complaints from students. Implementation of quality academic services is largely determined by leadership. This study aims to describe the role of leadership in the implementation of academic services at the Faculty of Social Sciences, Manado State University. Using descriptive qualitative methods, with data collection techniques through observation and in-depth interviews. Data analysis uses interactive model analysis.The results showed that the role of leadership in academic services as a director, agent of change, communicator and deputy / spokesperson was not optimal. Especially in the function of the leader as a director and agent of change. Leader as director namely; Academic administrative services are carried out based on the direction of the leadership, without making the SOP as a guide; Academic administration has not provided SOP as a basis / measure to act so as not to deviate from the stipulated provisions.The function of a leader as an agent of change, namely the leader lacks the readiness and strong commitment to make changes based on the needs and demands of the situation, in an effort to improve the quality of character learning, superior and competitive, which is reflected in the lack of adequate learning facilities and tools; the leadership paid less attention in structuring academic facilities and infrastructure.