Mamlukhah Mamlukhah, Weni Wahidatun Nufusiah
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引用次数: 0

摘要

本研究旨在确定南榜省唐加木斯县Sumberejo区Argomulyo村SDN 2的教育服务营销策略。使用的研究方法是描述性定性的,采用案例研究法。在数据收集过程中,通过观察、访谈和记录,通过可信性、可转移性、可靠性和可确认性测试来检验数据的有效性。使用的数据分析工具是IFAS、EFAS和SWOT分析。结果表明,SDN 2 Argomulyo在利用已确定的机会优势时使用的教育服务营销策略:学校优化教师绩效,维护学校的良好声誉,加强学校在社区中的良好声誉。在最大限度地减少弱点采取营销模式,创造更有吸引力的课外风格。最小化弱点以避免威胁:开展教师培训计划,在进入该领域时传播学校的名称,并在所有媒体上优化营销。研究的结论表明,学校实施的营销策略并不理想,造成了许多障碍。限制教育服务营销的主要因素是由于分区制度,父母更愿意把孩子送到离家近的学校。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN CITRA SEKOLAH DI SDN 2 ARGOMULYO DESA ARGOMULYO KECAMATAN SUMBEREJO KABUPATEN TANGGAMUS PROVINSI LAMPUNG
This study aims to determine the marketing strategy of educational services at SDN 2 Argomulyo Village, Sumberejo District, Tanggamus Regency, Lampung Province. The research method used is descriptive qualitative, with a case study approach. Regarding the data collection procedure, by means of observation, interviews and documentation, then the validity of the data is tested, through credibility, transferability, dependability, and confirmability tests. The data analysis tool used is IFAS, EFAS and SWOT analysis. The results show that the marketing strategy of educational services used by SDN 2 Argomulyo in exploiting the strengths of the opportunities that have been identified: the school optimizes teacher performance, maintains the good name of the school, strengthens the good name of the school in the community. In minimizing weaknesses to take marketing model and create a more attractive extracurricular style. In minimizing weaknesses in order to avoid threats: conducting teacher training programs, disseminating the name of the school when entering the field and optimizing marketing in all media. The conclusion of the study shows that the marketing strategy carried out by the school is not optimal, causing many obstacles. The main factor of the constraints on the marketing of educational services is due to the zoning system and parents prefer to send their children to schools that are closer to home.
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