服务质量、价格和地点对ILOS万隆酒店消费者满意度的影响

Erick Ivan Gian, I. Bagus, Alit Ksama Putra, R. M. Nurochman, Priatna Kesumah, Risna Haryati, Dwi Novrina, Hanny Arifin, Jurnal Ilmiah Magister, Ilmu Administrasi, Putri Dwi Novrina, Harga Lokasi Kualitas Pelanyanan, Kepuasan Konsumen
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引用次数: 0

摘要

本研究旨在探讨:(1)服务品质、价格和地理位置对消费者满意度的影响;(2)服务品质对消费者满意度的影响;(3)价格对消费者满意度的影响;(4)地理位置对消费者满意度的影响。本研究采用的研究设计是因果定量研究。在本研究中,研究对象为到访过万隆伊洛斯酒店的消费者,研究对象为服务质量、价格、地理位置和消费者满意度。本研究选取的人群均为到访过Ilos万隆酒店的消费者,共计35人。采用访谈法、文献记录法和问卷调查法收集资料,采用多元回归分析。结果表明:(1)服务质量、价格和地理位置对消费者满意度有显著影响,(2)服务质量对消费者满意度有显著影响,(3)价格对消费者满意度有显著影响,(4)地理位置对消费者满意度有显著影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA HOTEL ILOS BANDUNG
This study aims to examine the effect of: (1) service quality, price and location on consumer satisfaction, (2) service quality on consumer satisfaction, (3) price on consumer satisfaction, (4) location on consumer satisfaction. The research design used in this research is causal quantitative research. In this study, the research subjects were consumer who visited Hotel Ilos Bandung and the objects of research were service quality, price, location and consumer satisfaction. The population taken in this study were all consumer who visited the Ilos Bandung Hotel which amounts to 35 people. Data were collected by interviews, document recording and questionnaire methods, then analyzed by multiple regression analysis. The results showed that: (1) service quality, price and location had a significant effect on consumer satisfaction, (2) service quality had a significant effect on consumer satisfaction, (3) price had a significant effect on consumer satisfaction, (4) location had a significant effect on consumer satisfaction.
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