{"title":"创建集成营销信息系统","authors":"Jian-sen Liu, Kunzhou Zhai, Bin Liu","doi":"10.1109/ICSAI.2014.7009436","DOIUrl":null,"url":null,"abstract":"Information technology tool is very important for enterprises competition in the fierce market. In order to provide a powerful operation tool for enterprise, we create an integrated marketing information system. Firstly, we present the integrated framework of marketing information system. Then the whole creation processes about before-sale, in-sale and after-sale management of the integrated marketing information system are explained in detail. Finally, with the actual business background of certain company, the proposed system and method's validity and practicability are proved according to its effects on economic and social benefits.","PeriodicalId":143221,"journal":{"name":"The 2014 2nd International Conference on Systems and Informatics (ICSAI 2014)","volume":"267 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Creating an integrated marketing information system\",\"authors\":\"Jian-sen Liu, Kunzhou Zhai, Bin Liu\",\"doi\":\"10.1109/ICSAI.2014.7009436\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Information technology tool is very important for enterprises competition in the fierce market. In order to provide a powerful operation tool for enterprise, we create an integrated marketing information system. Firstly, we present the integrated framework of marketing information system. Then the whole creation processes about before-sale, in-sale and after-sale management of the integrated marketing information system are explained in detail. Finally, with the actual business background of certain company, the proposed system and method's validity and practicability are proved according to its effects on economic and social benefits.\",\"PeriodicalId\":143221,\"journal\":{\"name\":\"The 2014 2nd International Conference on Systems and Informatics (ICSAI 2014)\",\"volume\":\"267 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2014-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The 2014 2nd International Conference on Systems and Informatics (ICSAI 2014)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICSAI.2014.7009436\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The 2014 2nd International Conference on Systems and Informatics (ICSAI 2014)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICSAI.2014.7009436","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Creating an integrated marketing information system
Information technology tool is very important for enterprises competition in the fierce market. In order to provide a powerful operation tool for enterprise, we create an integrated marketing information system. Firstly, we present the integrated framework of marketing information system. Then the whole creation processes about before-sale, in-sale and after-sale management of the integrated marketing information system are explained in detail. Finally, with the actual business background of certain company, the proposed system and method's validity and practicability are proved according to its effects on economic and social benefits.
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