Analysis of the Prejudice of the Samasundu Group and the Tallas Group in West Sulawesi

The issue of prejudice between the Samasundu group and the Tallas group is the main in this research findings. This study aims to describe the forms of prejudice against the Tallas and to identify the forms of prejudice to between the Samasundu and Tallas groups in Samasundu Village. This study used a qualitative method with a case study approach. The data were obtained through observation, in-depth interviews, and documentation to the Samasundu group, the Tallas group, and community leaders in Samasundu Village. The reason for choosing the research location is because historically, these two groups of people have had emotional attachments. The results showed that some findings of prejudice such as being considered a stone (slave), less intelligent, and disgraceful in the context of marriage. The presence of these prejudices triggers the existence of his group in Samasudu Village to not run well. However, the strategy in breaking this prejudice is also carried out through an understanding of the importance of the value of education and regular social contact with the Samasundu group, the aim is to be able to get used to communicating with other groups so that prejudice can slowly be eliminated. Keywords—Prejudice, Sosial Contact Existence, Samasundu Group, Tallas Group.