QUANTUM JOURNALISM: PRINCIPLES OF METHODOLOGICAL INSTITUTIONALIZATION

The study aimed to formulate the basic principles of methodological formulation of quantum journalism concept (Latin –«quantum journalism», abbreviated –QJ with the pronunciation [k’udzei]; in Ukrainian –«kudzhei»).Methodology.In the group of general methods, the method of monistic idealism was chosen, this presupposes the primacy of the spirit. In line with monistic idealism, we rely on the concept of quantum infinity. Among the empirical methods, the axiomatic method and the hypothetical-deductive method were used. The first, the axiomatic method, allowed to put forward positions that did not require proof. On their basis, the theses that formed the axiomatic theory of the functioning of quantum journalism were derived. The hypothetical-deductive method became the basis for making a hypothesis and further proving its validity by deduction.Conclusions.According to the results of the research, the basic principles of methodological systemization of quantum journalism were formulated. When studying the theoretical foundations of quantum journalism, it is necessary to use the potential of quantum theory (mainly its Copenhagen interpretation). The study of practical activities within quantum journalism is carried out based on the position that the trends recorded in the field of the micro-world have their transformations in the macro world. Quantum journalism is considered a social institution, which is a theoretical and practical form of social activity of specialists in social communications and is based on ideas that are hypothetically formulated in mathematics and quantum mechanics. In quantum journalism, the unit of analysis (as well as the unit of measurement) is a synergetic-convergent and cross-transmedia unity, the elements of which alone (in isolation) cannot represent the total action, on the one hand, and which alone do not represent the characteristics of the set, on the other. Keywords: quantum journalism, methodological institutionalization, quantum mechanics, institutionalization.