Role of Media in Discussions of Political Parties Names of Modern Germany

The article considers the role of new media, which, as a tool for promoting of political communication, use nominative parts of the party brand. Discursive, stylistic methods of analysis are used; comparative analysis of the possibilities of traditional and new media has been conducted. The official websites and forums of parties and German leading online newspapers have been studied. It is noted that the participation of new media in the discussion of party names contributes to the development of civic activism, creates a new space for communication, but also can manipulate masses and damage the image. The article discusses the trend of strengthening the role of forums and blogs in forming a positive party image and attracting new communicator-voters.