{"title":"规则、规范与共享定义:围绕新闻产品的专业系统管理","authors":"R. Radu","doi":"10.2139/ssrn.3089126","DOIUrl":null,"url":null,"abstract":"Starting from eight in-depth interviews with Romanian media managers, this article explores the institutional resources and institutional draw-backs in creating professional systems around creative journalistic products. In proposing a product, the media company proposes a sub-set of rules for the production, distribution, promotion and consumption of the product. This article shows that the leaders of a creative team can use, while building a professional system, the same instruments that govern an institution (Scott, 2001): work rules, accepted norms, cultural-cognitive definitions. A case study, of an all news television, is used to explain the concept proposed by the paper. Nevertheless, several factors impede this effort of building a professional system: • the background of the leaders and their understanding of the professional world, •the often dual or multi cultural-cognitive definition attached to a journalistic product (defendant of public interest, profit generator, political or business weapon), • external factors, such as a political or an economic crisis, that exacerbate the conflicts among supporters of different cultural-cognitive definitions of journalistic products. The interviews are focused on eight media products that were launched after 1989, in a period of profound institutional changes in Romania. These changes refer to a new economic system (capitalism), a new political system (democracy) a new technological environment (digitalization), a new consumer behavior (fragmented; different journalistic products for different personal needs) and a new professional world (state financing and revenue from sales, before 1989, versus state and private owner financing and revenue from sales and advertising, after 1989).","PeriodicalId":386303,"journal":{"name":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2010-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Rules, Norms and Shared Definitions: The Management of Professional Systems Around Journalistic Products\",\"authors\":\"R. 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Nevertheless, several factors impede this effort of building a professional system: • the background of the leaders and their understanding of the professional world, •the often dual or multi cultural-cognitive definition attached to a journalistic product (defendant of public interest, profit generator, political or business weapon), • external factors, such as a political or an economic crisis, that exacerbate the conflicts among supporters of different cultural-cognitive definitions of journalistic products. The interviews are focused on eight media products that were launched after 1989, in a period of profound institutional changes in Romania. These changes refer to a new economic system (capitalism), a new political system (democracy) a new technological environment (digitalization), a new consumer behavior (fragmented; different journalistic products for different personal needs) and a new professional world (state financing and revenue from sales, before 1989, versus state and private owner financing and revenue from sales and advertising, after 1989).\",\"PeriodicalId\":386303,\"journal\":{\"name\":\"AARN: Visual Anthropology & Media Studies (Sub-Topic)\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-02-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"AARN: Visual Anthropology & Media Studies (Sub-Topic)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2139/ssrn.3089126\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"AARN: Visual Anthropology & Media Studies (Sub-Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3089126","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Rules, Norms and Shared Definitions: The Management of Professional Systems Around Journalistic Products
Starting from eight in-depth interviews with Romanian media managers, this article explores the institutional resources and institutional draw-backs in creating professional systems around creative journalistic products. In proposing a product, the media company proposes a sub-set of rules for the production, distribution, promotion and consumption of the product. This article shows that the leaders of a creative team can use, while building a professional system, the same instruments that govern an institution (Scott, 2001): work rules, accepted norms, cultural-cognitive definitions. A case study, of an all news television, is used to explain the concept proposed by the paper. Nevertheless, several factors impede this effort of building a professional system: • the background of the leaders and their understanding of the professional world, •the often dual or multi cultural-cognitive definition attached to a journalistic product (defendant of public interest, profit generator, political or business weapon), • external factors, such as a political or an economic crisis, that exacerbate the conflicts among supporters of different cultural-cognitive definitions of journalistic products. The interviews are focused on eight media products that were launched after 1989, in a period of profound institutional changes in Romania. These changes refer to a new economic system (capitalism), a new political system (democracy) a new technological environment (digitalization), a new consumer behavior (fragmented; different journalistic products for different personal needs) and a new professional world (state financing and revenue from sales, before 1989, versus state and private owner financing and revenue from sales and advertising, after 1989).