服务营销与教育服务相结合

Media Riset Bisnis & Manajemen Pub Date : 2013-04-09 DOI:10.25105/mrbm.v13i1.1125

F. Rahayu

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引用次数: 0

摘要

本文旨在探讨服务营销组合在教育服务企业中的作用。通过项目测量开发了一份问卷，以捕获概念模型中的构造。对商科学生的英语教育情况进行了调查。对数据进行多元回归分析。结果表明，服务营销组合对顾客忠诚度有显著影响。关键词:服务营销组合，忠诚度，教育服务

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PERAN PENTING SERVICE MARKETING MIX PADA EDUCATION SERVICE

This paper aims to examine the role of service marketing mix in education service business. A questionnaire was developed with item measurements that captures the constructs in the conceptual model. A survey of English language education business student was undertaken. The data are analyzed with multiple regression. The result show there is significant impact of service marketing mix on customer loyalty.Keywords: Service marketing mix, Loyalty, Education service

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Media Riset Bisnis & Manajemen

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