Study on Paths of Corporate Proactive and Reactive Green Innovation under Multiple Institutional Pressures: Based on Fuzzy Sets Qualitative Comparative Approach

In view of the research gaps of unclear mechanism on corporate proactive green innovation and reactive green innovation under multiple institutional pressures, in this paper, ten observation phases from five manufacturing enterprises were taken as the research samples, and fuzzy sets Qualitative Comparative Approach (fsQCA) was adopted to conduct condition combination. As a result, three green innovation paths corresponding to proactive and reactive green innovations were found respectively. For proactive green innovation, the paths included: 1) capability stimulation type; 2) ethical stimulation type. For reactive green innovation, the path is flexible adaption type. To sum up, this article has theoretical contribution to the institutional theory and self-determination theory, and it has practical significance to corporate green innovation path selection and policy making.