MAGIC POWER OF WORDS IN RHETORIC AND THEIR LEXICAL AND SEMANTIC FEATURES

Тhe article analyzes the magical power of words used in rhetoric, and their lexical and semantic features.It was emphasized that the meaning of the magical power of the word is embodied in life, and not in the sum of the lexical meanings of the components of rhetorical expressions. The idea of these statements is devoted to issues that have an educational orientation, but in fact is full of semantics of bad intentions, such as mutilation, death, destruction. It is not a rhetorical device that has rhetoric, but the fact that after a certain time it passes into real reality, revealing the meaning of such Proverbs as "spoken word, shooter", which still do not lose their meaning in the Kyrgyz people. We are talking about the fact that for a long time is widely used in the oral national oral folk art, as an artistic method, and is also used as a genre painting with a special content, form, identity.