MULTIFRACTALITY OF NETWORK MEDIACOMMUNICATIONS IN THE INFORMATION CIVILIZATION: PHILOSOPHICAL ASPECT

The paper describes the philosophical context of multifractal characteristics of network mediacommunications development trends. The analysis of these trends shapes the contours of new subject field of not only socio-philosophical or cultural studies, but also inter-disciplinary researches of the multifractality phenomenon as a whole. Consideration of the multifractal prospects from the point of view of social philosophy of culture of an informational society is a kind of inter-disciplinary research in a sphere of philosophical works. The paper forms a discourse of the multifractal mediacommunications in a global networking space. Mediacommunications in this research are defined as a kind of social communications in a media sphere. The main problem of the research may be reduced to the question: is it possible to characterize the issue of multifractality of network mediacommunications in a philosophical context? The purpose of the research is the analysis of the philosophical aspect of multifractality of network mediacommunications in the information civilization. The object of study is a variety of processes of social communications development connected to the prospects of modern mediacommunications. The main hypothesis formulated in the research is that elaboration of the philosophical theory of global networking mediacommunications may be of a fractal-like nature. The concept of multifractality is defined as a process and result of designing complex self-similar structures based on the consistent use of several algorithms to create different fractals.