幽默类型与广告效果:对印尼7-12岁儿童的研究

Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018) Pub Date : 2020-04-03 DOI:10.2991/assehr.k.200331.174

Hardika Widi Satria, S. Rahayu, Naldo

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引用次数: 1

摘要

．本文探讨了幽默类型与印尼儿童乳制品广告效果之间的关系。本文采用定量方法分析了乳制品广告中的幽默类型。共有840名来自公立和私立学校的7-12岁的学生完成了一份问卷。方差分析结果显示，幽默类型对乳制品广告的效果没有显著影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Type of Humor and Advertising Effectiveness: Study on Indonesian Children Aged 7–12

. This paper examines the relationship between the type of humor and effectiveness of advertisements for dairy products on Indonesian children. A quantitative approach was used to analyze the type of humor found in dairy product advertising. A total of 840 students at both public and private schools, aged 7–12 years, completed a questionnaire. The results of the analysis of variance (ANOVA) showed that the type of humor had no significant influence on the effectiveness of dairy product advertisements.

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Proceedings of the 3rd International Conference on Vocational Higher Education (ICVHE 2018)

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