Effect of Social Media Usage in Government Agencies’ Communication Effort

The main objective of this study is to review the effect of the relationship between social media characteristics and users’ continuance to use the govenment social media in disseminating information to the public. The conceptual part consists of an extensive search and analysis of academic articles and government publications related to government social media. This paper mainly based on secondary sources of information, through references and review of articles in selected journals on government social media. A conceptual framework has been proposed which links to the dimensions used from the past studies. The study highlights past studies on characteristics of government social media and the relationship of continuance to use the govenment social media. The review address the gaps from past studies. This study helps the government agencies to review the usage and effect of social media in government. This research will add to the existing literature reviews of government social media towards the communication effort in government agencies.