摘要:Whatsapp上的酿造社区:印度业余和专业酿酒师之间的在线合作策略

P. Rajan
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引用次数: 0

摘要

尽管用户生成内容(UGC)与专业组织和非专业用户都有关联,但它仍然被分为专业人员和非专业用户工作的产物。UGC研究的经验背景通常会区分专业人士和非专业用户在公司和社区中产生UGC的动机。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Extended Abstract: Brewing community on Whatsapp: Tactics of online collaboration among amateur and professional brewers in India
Despite owing its existence and relevance to professional organizations and lay users alike, user-generated content (UGC) remains viewed in dichotomous terms as the product of work done by professionals or lay users. Empirical contexts for UGC research typically distinguish between motivations for producing UGC in firms and communities by professionals and lay users.
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