农业企业经营战略的形成与实施机制

A. Gavrilenko
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摘要

介绍。市场环境的多变要求农业企业改变现有的管理方法。通过制定和执行适当的战略,可以提高这类企业的竞争力。应特别注意营销活动。企业的经营战略必须以有效的生产计划为基础。本文的目的是建立机制,以产生和实施农业企业的经营战略。结果。在不稳定的经济条件下,综合方法对农业企业生产计划制定的重要性得到了证实。战略途径评价与数学方法之间不存在相关性。概括了农业企业活动过程中生产计划的方法。确定了经营管理评价的线性和非线性数学规划的目标函数。指出了农业企业竞争战略对于保持市场地位的重要性。给出了农业企业竞争战略形成的因素。提出了农业组织经营活动的策略建模算法。提出了农业企业经营活动战略管理体系的各个阶段,并对其进行了描述。提出了生产方案优化的备选方案。对不同市场结构下的生产计划方法进行了系统化研究。本文提出的农业企业经营活动的算法设计策略有助于企业在考虑市场条件的情况下进行合理的策略选择。考虑到消费者需求形成的具体情况和市场竞争反应的因素,可以确定产品价格和数量的最佳比例。这将有助于协调地方计划和优化收入。关键词:经营战略,战略管理,农业企业,经济活动,活动结果,生产计划,营销活动。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mechanisms of formation and implementation of operational strategies in the agricultural enterprises activities
Introduction. The volatility of the market environment requires agrarian enterprises to change existing ap-proaches to management. Increasing the competitiveness of such enterprises is possible through the development and implementation of appropriate strategies. Particular attention should be paid to marketing activities. The enterprise's operational strategy must be based on an effective production plan. The purpose of the article is to create mechanisms for generating and implementing operational strategies of ag-ricultural enterprises. Results. The importance of a comprehensive approach to the production plan formation of agrarian enterprise is substantiated in unstable economic conditions. There is no correlation between the strategic approaches evaluation and mathematical methods. Approaches to production planning in the process of agrarian enterprise activity are generalized. The objective functions of linear and nonlinear mathematical programming for operational management evaluation are determined. The importance of competitive strategy of agrarian enterprise for maintaining its position in the market has been noted. The factors of a competitive strategy formation of agrarian enterprise are given. The algorithm of strategies modeling of agrarian organization operational activity is developed. The stages of the strategic management system of agrarian enterprise operational activity have been presented and characterized. Alternatives to the production program optimization are offered. The methods of production planning in different market structures are systematized. Conclusions. The proposed algorithm design strategies for agrarian enterprise operational activity facilitate reasonable choice of strategy considering market conditions. Taking into account the specifics of consumer demand for-mation and factors of competitive reaction in the market will allow to determine the optimal ratio of prices and volumes of products. This will help coordinate local plans and optimize revenue. Keywords: operating strategy, strategic management, agrarian enterprise, economic activity, results of activity, production plan, marketing activity.
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