The Influencing Factors of Public Opinion Diffusion Behavior in Public Emergencies: Moderate Role of Government Information Publishing Strategy

This research studies the online public opinion diffusion behavior influencing factors of public emergencies from the perspective of government information disclosure. Based on the online public opinion filed and theory of reasoned action, this paper constructed the public opinion diffusion behavior model of public emergencies, and introduced the government information publishing strategy as a moderator. Investigating the influence mechanism of different government information publishing strategies on media information and personal perception relationships is the key focus of this paper. The results showed that the source credibility and information popularity affect the people's psychological perception (perceived opinion of leaders, flow experience, perceived risk, emotional attitude), which ultimately affects the public opinion diffusion behavior. At the same time, comparisons of translucent and opaque government information, the degree of government information disclosure, negatively affects the influence of source credibility on individual perception, and the influence of information on the immersive experience and the perceived opinion of the leader.