基于平衡计分卡的通知咖啡经营绩效评估工具设计

Fairuz Zalfa Shaumi, Aisyah Putri Hidayah, Aurelia Putri Denia, Laonewan Rezki Alhaq
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引用次数: 0

摘要

中小企业是印尼提供许多就业机会的行业之一。中小企业咖啡店是印度尼西亚正在经历增长的中小企业子行业之一。为了竞争和发展业务,需要一个绩效改进策略来最大限度地提高中小企业咖啡店的绩效。本文旨在确定中小企业的愿景,使命,目标和指标的一致性,创建战略地图,确定关键绩效指标,并利用诺提夫咖啡的平衡计分卡方法开展业务。本研究的对象是Notif Coffee,它是西爪哇的咖啡店中小企业之一。本研究使用的主要数据是通过对Notif Coffee店主的结构化访谈获得的,次要数据是以文献研究的形式获得的。数据处理和分析方法采用关键绩效指标和平衡计分卡,包括财务、学习与成长、内部业务和客户四个目标。研究表明,由于关键绩效指标没有达到目标,诺提夫咖啡在内部业务方面存在许多问题。本研究结果采用平衡计分卡分析,以学习与成长为主导,其次为顾客视角、财务视角和内部视角。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Designing of Business Performance Measurement Instruments of Notify Coffee With Balanced Scorecard
SMEs are one of the sectors that provide many job opportunities in Indonesia. SME Coffee Shop is one of the SME sub-sectors that is experiencing growth in Indonesia. A performance improvement strategy is needed to maximize the performance of SMEs Coffee Shop in order to compete and develop the business. This paper aims to identify the aligment of the SMEs vision, mission, goals and target, create a strategy map, identify Key Performance Indicator, and develop business used Balanced Scorecard method of Notif Coffee. The object of this research is Notif Coffee which is one of Coffee Shop SMEs in West Java. This study used are primary data obtained by structured interview with Notif Coffee owner and secondary data in the form of literature studies. The data processing and analysis method is carried by Key Performance Indicator and Balanced Scorecard consisting four targets, namely finance, learning and growth, internal business, and customer. The research shows that Notif Coffee have many problem in internal business perspective because Key Performance Indicator shows that target is not achived. The result of this research using balanced scorecard analysis with four perspectives led by the learning and growth, followed by the customer perspective, the financial perspective, and internal perspective.
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