A GESTÃO DE FACILITIES NO SUPORTE AO DESENVOLVIMENTO DE NOVOS PRODUTOS: UM ESTUDO EXPLORATÓRIO EM UMA AUTOMOBILÍSTICA DO ESTADO DE SÃO PAULO

For the innovation process to occur satisfactorily it is necessary to develop cycle reducing, in order to extend a product economic advantage and diluting high investments faster in any new product development process - NPD. In this direction, the integration between the functional areas, core and non core is essential. The objective of this article is to investigate how and where a support area - facilities acts in the NPD in an automobile company, discovering the importance this department (services centered) occupies in a company guided to products innovation. For this reason, we use a descriptive research - case study, based on documents, archives, and interviews in a plant located at Sao Paulo. The results show that projects are molding many institutional forces, lead for mechanisms more tacit than formal.