服务质量在酒店业员工授权与顾客满意关系中的中介作用

Bello Yekinni Ojo, Bello Mercy Busayo, D. IfegbuLawrenciaIfeomaPh.
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引用次数: 2

摘要

本研究探讨服务品质在酒店员工授权与顾客满意关系中的中介作用。为了实现这一目标,我们采用问卷调查的方式收集了尼日利亚贝宁市选定酒店的前台员工和顾客各106人的数据。采用多元回归分析方法对收集到的数据进行分析。结果表明,服务质量对贝宁市酒店业员工授权与顾客满意度之间的关系具有间接影响。这意味着,在酒店行业中,如果没有提供优质的服务,员工的授权通常不会转化为客户满意度。结果显示,获授权的前线员工可为顾客提供优质服务,而优质的服务亦能确保顾客满意。此外,我们建议在酒店行业的前台员工中,应鼓励强调正确的服务文化和促进意义、能力、自决和影响的组织结构。这将确保提供高质量的服务,从而使客户满意。本研究的局限性在于只关注了酒店行业的前厅人员,没有考虑到其他部门的其他联系人员。本研究对贝宁市的酒店进行了调查,样本人口可以扩大到江户州其他地方政府地区和主要城镇的酒店,因此可以提供更好的信息和结果。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Mediating Effect of Service Quality on the Relationship between Employees Empowerment, and Customer Satisfaction in Hotel Industry
This study explore the mediating effect of service quality on the relationship between employee empowerment and customer satisfaction in hotel industry. To achieve this objective, questionnaire was used to collect data from 106 each of front office staff and customers of selected hotels in Benin City, Nigeria. Multiple regression analysis method was used for the analysis of the data collected. Result shows that service quality has indirect effect on the relationship between employee’s empowerment and customer satisfaction in hotel industry in Benin City. This implies that employee’s empowerment did not ordinarily translate to customer satisfaction in Hotel industry without offering of quality service. It was concluded that empowered front line staff triggers quality service delivery, and quality service offered to customers ensure their satisfaction. Furthermore, it was suggested that emphasis on the right service culture, and organisational structure that promote meaning, competence, self-determination, and impact should be encouraged among the front office staff in Hotel industry. This will ensure that quality service that could translate to customer satisfaction is delivered. Limitations in this study include that only the front office staff in hotel industry was focused, thus, did not consider other contact staff in other departments. Hotels in Benin City was investigated in the current study, the sample population could be extended to hotels in other local government areas and major towns in Edo State, hence, provides better information and results.
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