{"title":"2014巴厘岛农业综合企业公益广告","authors":"Ida Bagus Surya Ardhana, Mohamad Tohir","doi":"10.5614/jkvw.2014.6.2.4","DOIUrl":null,"url":null,"abstract":"Bali is a province in Indonesia that has Hindus people as a majority. Many Hindus in Bali make Bali become a province that so consumptive of fruit because every offerings that made for the ceremony were made by fruit.Fruit that sold in Bali were not only local fruit but also imported. Unfortunately many peoples in Bali still using and consuming the imported fruit for their dailly routine.After seeing this problem, Dinas Pertanian Tanaman Pangan in Bali made a festival to bring information about the usage and excess of holticultura in. But still many farmer as the participant in this festival and Baliness people didn't know because the promotion media about this festival was still not too much to inform all of them.By using interview, observation, and literature writer get the data and analysis to make the concept and the scenario design for public service ad film.Using Television Commercial as the media that can reach every circle from Baliness people to farmer in Bali, expecting the information about Festival Agribisnis can be informed correctly and also using economical approach can changes people paradigm about local fruit that was healty, cheap, and can help economic matters in Bali.","PeriodicalId":334900,"journal":{"name":"Wimba : Jurnal Komunikasi Visual","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Iklan Layanan Masyarakat Festival Agribisnis 2014 Provinsi Bali\",\"authors\":\"Ida Bagus Surya Ardhana, Mohamad Tohir\",\"doi\":\"10.5614/jkvw.2014.6.2.4\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Bali is a province in Indonesia that has Hindus people as a majority. Many Hindus in Bali make Bali become a province that so consumptive of fruit because every offerings that made for the ceremony were made by fruit.Fruit that sold in Bali were not only local fruit but also imported. Unfortunately many peoples in Bali still using and consuming the imported fruit for their dailly routine.After seeing this problem, Dinas Pertanian Tanaman Pangan in Bali made a festival to bring information about the usage and excess of holticultura in. But still many farmer as the participant in this festival and Baliness people didn't know because the promotion media about this festival was still not too much to inform all of them.By using interview, observation, and literature writer get the data and analysis to make the concept and the scenario design for public service ad film.Using Television Commercial as the media that can reach every circle from Baliness people to farmer in Bali, expecting the information about Festival Agribisnis can be informed correctly and also using economical approach can changes people paradigm about local fruit that was healty, cheap, and can help economic matters in Bali.\",\"PeriodicalId\":334900,\"journal\":{\"name\":\"Wimba : Jurnal Komunikasi Visual\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2015-04-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Wimba : Jurnal Komunikasi Visual\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5614/jkvw.2014.6.2.4\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Wimba : Jurnal Komunikasi Visual","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5614/jkvw.2014.6.2.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
巴厘岛是印度尼西亚的一个省,印度教徒占多数。巴厘岛的许多印度教徒使巴厘岛成为一个水果消费省,因为为仪式所做的每一件供品都是由水果制成的。在巴厘岛出售的水果不仅是当地的水果,还有进口的水果。不幸的是,巴厘岛的许多人仍然使用和消费进口水果作为他们的日常生活。在看到这个问题后,巴厘岛的Dinas Pertanian Tanaman Pangan举办了一个节日,以介绍整体文化的使用和过度。但是仍然有很多农民作为这个节日的参与者和Baliness人不知道,因为这个节日的宣传媒体还不是太多,不能让他们都知道。笔者通过访谈、观察法、文献法等方法获取数据并进行分析,对公益广告片进行概念和场景设计。以电视广告为媒介,从巴厘人到巴厘农民,每个阶层都能接触到,期望能正确传达有关Agribisnis节日的资讯,同时以经济的方式改变人们对当地健康、便宜水果的看法,并有助于巴厘的经济事务。
Iklan Layanan Masyarakat Festival Agribisnis 2014 Provinsi Bali
Bali is a province in Indonesia that has Hindus people as a majority. Many Hindus in Bali make Bali become a province that so consumptive of fruit because every offerings that made for the ceremony were made by fruit.Fruit that sold in Bali were not only local fruit but also imported. Unfortunately many peoples in Bali still using and consuming the imported fruit for their dailly routine.After seeing this problem, Dinas Pertanian Tanaman Pangan in Bali made a festival to bring information about the usage and excess of holticultura in. But still many farmer as the participant in this festival and Baliness people didn't know because the promotion media about this festival was still not too much to inform all of them.By using interview, observation, and literature writer get the data and analysis to make the concept and the scenario design for public service ad film.Using Television Commercial as the media that can reach every circle from Baliness people to farmer in Bali, expecting the information about Festival Agribisnis can be informed correctly and also using economical approach can changes people paradigm about local fruit that was healty, cheap, and can help economic matters in Bali.