Crowdsourcing as a modern management technology in conditions of new industrialization

The purpose of this study is to understand how crowdsourcing and formation of flash-organizations can be used in condition of new industrialization as the management technology for startups. Our paper mainly focuses on a group of Russian innovative companies expanding abroad. By combining the input from the conducted interviews with the insights from the literature review and analyzing the new generation of companies that rely on crowdsourcing as an instrument of fourth industrial revolution and an alternative way of attracting resources and internationalization we synthesized incentives for Russian startups to internationalize. We conclude that internationally active entrepreneurs are more focused on the external environment than on their internal factors and that crowdsourcing can be the answer for the next generation companies to expand internationally. Keywords—crowdsourcing, entrepreneurship, flashorganizations, startups