Miguel Alcobendas, Shunto Kobayashi, Ke Shi, M. Shum
{"title":"隐私保护对网络广告市场的影响","authors":"Miguel Alcobendas, Shunto Kobayashi, Ke Shi, M. Shum","doi":"10.1145/3580507.3597712","DOIUrl":null,"url":null,"abstract":"Online privacy protection has gained momentum in recent years and spurred both government policies and private initiatives. A hallmark of this movement is the ongoing removal of third-party cookies - a device widely adopted to track online user behavior and implement targeted ads - from web browsers. Although intended to protect internet users, banning third-party cookies may hamper advertiser's ability to target consumers effectively and impose potentially huge economic costs on online advertisers. As online ads lose their value, web publishers' advertisement revenue - a vital component of their bottom lines - may decrease and threaten their businesses.","PeriodicalId":210555,"journal":{"name":"Proceedings of the 24th ACM Conference on Economics and Computation","volume":"24 8","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Impact of Privacy Protection on Online Advertising Markets\",\"authors\":\"Miguel Alcobendas, Shunto Kobayashi, Ke Shi, M. Shum\",\"doi\":\"10.1145/3580507.3597712\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Online privacy protection has gained momentum in recent years and spurred both government policies and private initiatives. A hallmark of this movement is the ongoing removal of third-party cookies - a device widely adopted to track online user behavior and implement targeted ads - from web browsers. Although intended to protect internet users, banning third-party cookies may hamper advertiser's ability to target consumers effectively and impose potentially huge economic costs on online advertisers. As online ads lose their value, web publishers' advertisement revenue - a vital component of their bottom lines - may decrease and threaten their businesses.\",\"PeriodicalId\":210555,\"journal\":{\"name\":\"Proceedings of the 24th ACM Conference on Economics and Computation\",\"volume\":\"24 8\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-07-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 24th ACM Conference on Economics and Computation\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1145/3580507.3597712\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 24th ACM Conference on Economics and Computation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3580507.3597712","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Impact of Privacy Protection on Online Advertising Markets
Online privacy protection has gained momentum in recent years and spurred both government policies and private initiatives. A hallmark of this movement is the ongoing removal of third-party cookies - a device widely adopted to track online user behavior and implement targeted ads - from web browsers. Although intended to protect internet users, banning third-party cookies may hamper advertiser's ability to target consumers effectively and impose potentially huge economic costs on online advertisers. As online ads lose their value, web publishers' advertisement revenue - a vital component of their bottom lines - may decrease and threaten their businesses.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
