渐变色对体重知觉和稳定性知觉影响的初步研究。

IF 2.4 4区 心理学 Q2 PSYCHOLOGY, EXPERIMENTAL
Xing Xu, Jieying Zhang, Qi Zhu, Tiansheng Xia
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引用次数: 0

摘要

渐变色在产品设计中应用广泛。渐变颜色的变化使颜色从明亮到暗淡的一系列步骤变得柔和,给人一种柔和渐变的印象,同时也影响着人们的感知。本研究通过操纵渐变颜色的类型来探索颜色渐变与稳定性感知之间的关系,以确定体重感知是否起作用。在控制审美差异的情况下,该研究操纵了两种类型的颜色梯度(深色从底部向上褪色与从顶部向下褪色),并测量了对产品稳定性的感知。在相同的色调中,向上的渐变会给人一种更强的稳定感。此外,渐变色对女性稳定性感知的影响显著大于男性。该研究还调查了体重感知的中介作用:参与者评估了相对于褪色向下的颜色,重量较小的颜色褪色向上的产品。此外,深色从底部向上逐渐消失,导致更强的重量感知,增加了物体的稳定性感知。最后,为了帮助未来的研究,我们讨论了当前研究结果对感官营销等领域的实际意义,以及未来研究的可能方向。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

The Influences of gradient color on the weight perception and stability perception: A preliminary study.

The Influences of gradient color on the weight perception and stability perception: A preliminary study.

The Influences of gradient color on the weight perception and stability perception: A preliminary study.

The Influences of gradient color on the weight perception and stability perception: A preliminary study.

Gradient colors are widely used in product design. The variation of gradient colors muting a color as a series of steps from bright to dull creates a soft and gradual impression while also affecting people's perceptions. This study manipulates the types of gradient colors to explore the relationship between color gradients and perception of stability to determine whether weight perception plays a role. In the case of controlling for aesthetic differences, the study manipulated two types of color gradients (dark colors fading upward from the bottom versus downward from the top) and measured the perceptions of product stability. In the same hue, an upward gradient gives a stronger perception of stability. In addition, gradient colors significantly influence women's perception of stability more than men's. The study also investigated the mediating effect of weight perception: participants evaluated color fading-upward products with less weight relative to fading-downward colors. Furthermore, dark colors fading upward from the bottom lead to a stronger perception of weight, increasing the stability perception of the object. Finally, to aid future research, we discuss the practical implications of the current findings for areas such as sensory marketing, as well as possible directions for future research.

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来源期刊
I-Perception
I-Perception PSYCHOLOGY, EXPERIMENTAL-
CiteScore
4.30
自引率
5.30%
发文量
39
审稿时长
12 weeks
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