增强青年疫苗大使在当地社区推广 COVID-19 疫苗接种的能力:七步法。

IF 1.6 Q3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
Health Promotion Practice Pub Date : 2024-09-01 Epub Date: 2023-06-11 DOI:10.1177/15248399231178542
Princilla A Minkah, Amy Borg, Grace W Ryan, Melissa Goulding, Domenica Perrone, Matilde Castiel, Milagros C Rosal, Stephenie C Lemon
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引用次数: 0

摘要

尽管 COVID-19 疫苗自 2021 年起就可供青少年接种,但疫苗接种的犹豫不决导致了接种率不高。授权当地青年大使作为可信赖的信使,分享他们与接种疫苗相关的个人故事的公共卫生活动有望促进 COVID-19 疫苗的接种。在马萨诸塞州伍斯特市 COVID-19 存在差异的社区,我们采用了七步方法来制定、实施和评估由青年领导的大使活动,以促进 COVID-19 疫苗的接种。这七个步骤包括:(1) 与主要合作伙伴接触;(2) 确定重点社区;(3) 确定可信来源;(4) 确定活动内容;(5) 培训疫苗大使;(6) 宣传活动;(7) 评估活动。我们培训了九名青年担任疫苗大使。我们引导大使们自我反思接种 COVID-19 疫苗的动机,并将由此产生的个人叙述作为活动信息。由青年大使编写的英语/西班牙语疫苗信息通过社交媒体平台(3 个)、广播(2 个)、当地电视台(2 个)、传单(2086 份)、海报(386 份)、广告牌(10 个)和当地公交车广告(40 个)进行传播。青少年的定性反馈表明,参与该活动是一次积极的、增强能力的经历,这也加强了让青少年参与公共卫生信息传播的重要性。通过个人叙事(和讲故事)增强青少年的能力为未来的公共卫生运动带来了希望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Empowering Youth Vaccine Ambassadors to Promote COVID-19 Vaccination in Local Communities: A 7-Step Approach.

Despite the availability of COVID-19 vaccines for youth since 2021, vaccine hesitancy has resulted in suboptimal uptake. Public health campaigns that empower local youth ambassadors as trusted messengers who share their personal narratives related to getting vaccinated hold promise for promoting COVID-19 vaccination. We used a seven-step approach to develop, implement, and evaluate a youth-led ambassador campaign to promote COVID-19 vaccine uptake in communities experiencing COVID-19 disparities in Worcester, MA. The seven steps included (1) engaging with key partners, (2) determining a community of focus, (3) identifying trusted sources, (4) determining campaign components, (5) training the vaccine ambassadors, (6) disseminating the campaign, and (7) evaluating the campaign. We trained nine youth as vaccine ambassadors. Ambassadors were guided through self-reflection of motivations for COVID-19 vaccination and the resulting personal narratives became the campaign messaging. English/Spanish vaccine messages developed by youth ambassadors were disseminated through social media platforms (n = 3), radio (n = 2), local TV (n = 2), flyers (n = 2,086), posters (n = 386), billboards (n = 10), and local bus ads (n = 40). Qualitative youth feedback indicate participation in the campaign was a positive and empowering experience which reinforces the importance of engaging youth in public health messaging. Youth empowerment through personal narratives (and storytelling) holds promise for future public health campaigns.

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来源期刊
Health Promotion Practice
Health Promotion Practice PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-
CiteScore
3.80
自引率
5.30%
发文量
126
期刊介绍: Health Promotion Practice (HPP) publishes authoritative articles devoted to the practical application of health promotion and education. It publishes information of strategic importance to a broad base of professionals engaged in the practice of developing, implementing, and evaluating health promotion and disease prevention programs. The journal"s editorial board is committed to focusing on the applications of health promotion and public health education interventions, programs and best practice strategies in various settings, including but not limited to, community, health care, worksite, educational, and international settings. Additionally, the journal focuses on the development and application of public policy conducive to the promotion of health and prevention of disease.
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