Enabling and Inhibiting Factors of the Continuous Use of Mobile Short Video APP: Satisfaction and Fatigue as Mediating Variables Respectively.

IF 2.8 3区心理学 Q2 PSYCHOLOGY, CLINICAL

Psychology Research and Behavior Management Pub Date : 2023-01-01 DOI:10.2147/PRBM.S411337

Lu Huang, Xiuli Dong, Hang Yuan, Lihua Wang

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引用次数: 0

Abstract

Purpose: The short video APP has entered the stage of competition for stock, making it crucial to keep users engaged in their APP to promote continuous usage. Previous studies on the continuous use intention of mobile short video APP were relatively limited, with most studies focusing only on promoting factors. Therefore, based on the dual-factor theory of "enabling-inhibiting", and drawing on the Information System Continuance Model (ECM-ISC) and Cognitive Load Theory, this study extracted two variables, satisfaction and fatigue, to construct an integrated model to explore their enabling and inhibiting effects on continuous use intention.

Methods: This study selected TikTok APP users as the respondents, obtained 681 valid questionnaires and analyzed with structural equation modeling (SEM) using SPSS24.0 and Amos23.0 software.

Findings: The study investigated the factors that influence users' continuous use intention of short video APP. It shows that in enabling mechanism, perceived usefulness and social influence will increase user satisfaction and thus promote their continuous use intention, and perceived playfulness has a direct effect on the continuous use intention. In inhibiting mechanism, information overload and communication overload are positively correlated with emotional fatigue, which further reduces the continuous use intention.

Contribution/conclusion: Based on the dual-factor theory of "enabling-inhibiting", the study established an integration model to more comprehensively reveal the impact mechanism of short video APP users' continuous use intention. The study found that the fatigue caused by information and communication overload can inhibit users' continuous use intention of short video APP. Therefore, to improve users' continuous use intention, short video APP should not only increase users' satisfaction but also reduce the fatigue caused by overload.

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手机短视频APP持续使用的促进因素和抑制因素:满意度和疲劳分别为中介变量

目的:短视频APP已进入抢股阶段，保持用户对APP的粘性，促进持续使用至关重要。以往对移动短视频APP持续使用意愿的研究相对有限，研究多集中在促进因素上。因此，本研究基于“使能-抑制”双因素理论，借鉴信息系统持续模型(Information System continuity Model, ECM-ISC)和认知负荷理论，提取满意度和疲劳两个变量，构建一个集成模型，探讨其对持续使用意愿的使能和抑制作用。方法:本研究选取抖音APP用户作为调查对象，获得681份有效问卷，采用SPSS24.0和Amos23.0软件进行结构方程建模(SEM)分析。研究发现:本研究调查了影响用户短视频APP持续使用意愿的因素。研究发现，在使能机制中，感知有用性和社会影响力会提高用户满意度，从而促进用户持续使用意愿，感知好玩性对用户持续使用意愿有直接影响。在抑制机制上，信息过载和沟通过载与情绪疲劳呈正相关，进一步降低了持续使用意愿。贡献/结论:基于“使能-抑制”双因素理论，建立集成模型，更全面地揭示短视频APP用户持续使用意愿的影响机制。研究发现，信息和通信过载带来的疲劳会抑制用户对短视频APP的持续使用意愿。因此，要提高用户的持续使用意愿，短视频APP既要提高用户满意度，又要减少过载带来的疲劳。

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来源期刊

Psychology Research and Behavior Management Multiple-

CiteScore

4.50

自引率

4.70%

发文量

341

审稿时长

16 weeks

期刊介绍： Psychology Research and Behavior Management is an international, peer-reviewed, open access journal focusing on the science of psychology and its application in behavior management to develop improved outcomes in the clinical, educational, sports and business arenas. Specific topics covered in the journal include: -Neuroscience, memory and decision making -Behavior modification and management -Clinical applications -Business and sports performance management -Social and developmental studies -Animal studies The journal welcomes submitted papers covering original research, clinical studies, surveys, reviews and evaluations, guidelines, expert opinion and commentary, case reports and extended reports.