Pricing the Priceless Surgery: Professional Expertise and the Marketing of High-Risk Surgery in South Korea.

IF 1.5 3区社会学 Q2 ANTHROPOLOGY

Medical Anthropology Pub Date : 2023-07-04 DOI:10.1080/01459740.2023.2203392

Anson Au

引用次数: 0

Abstract

Through ethnographic fieldwork in cosmetic surgery clinics in Seoul, South Korea in 2018, in this article I investigate how professional clinicians persuade consumers to purchase surgery during consultations. Enamored by the ascendancy of the Korean cultural industry, many non-Koreans are drawn to Korea for the storied, domestic brand of surgery believed to be inextricable from the aesthetic appeal of their idols. Clinical professionals capitalize on this Korean ascendancy by transforming the meanings of surgical success (as symbolic attainment of moral-existential satisfaction) and failure (as deficiency of its symbolic rewards) to trust in their moral authority and expertise.

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定价无价的手术:韩国高风险手术的专业知识和营销。

通过2018年在韩国首尔的整容诊所进行的人种学田野调查，本文调查了专业临床医生如何在咨询期间说服消费者购买手术。被韩国文化产业的优势所吸引，许多非韩国人被吸引到韩国，被认为与他们偶像的审美吸引力密不可分。临床专业人员利用这种韩国优势，将手术成功(作为道德存在满足的象征性实现)和失败(作为缺乏象征性奖励)的意义转变为对他们的道德权威和专业知识的信任。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Medical Anthropology Multiple-

CiteScore

4.10

自引率

4.30%

发文量

期刊介绍： Medical Anthropology provides a global forum for scholarly articles on the social patterns of ill-health and disease transmission, and experiences of and knowledge about health, illness and wellbeing. These include the nature, organization and movement of peoples, technologies and treatments, and how inequalities pattern access to these. Articles published in the journal showcase the theoretical sophistication, methodological soundness and ethnographic richness of contemporary medical anthropology. Through the publication of empirical articles and editorials, we encourage our authors and readers to engage critically with the key debates of our time. Medical Anthropology invites manuscripts on a wide range of topics, reflecting the diversity and the expanding interests and concerns of researchers in the field.