Evolution and consumer psychology

Kristina M. Durante, Vladas Griskevicius
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引用次数: 15

Abstract

An evolutionary theoretical approach considers the adaptive function of behavior. Here we discuss what it means to use an evolutionary approach to generate predictions about consumer behavior and the value of applying an evolutionary lens to the study of consumer psychology. We begin with a discussion of the core insights of evolutionary theory and the common misperceptions associated with an evolutionary approach to the study of behavior. We then detail how specific evolutionarily informed theories can be applied to four core areas of consumer research: risk preference, competition and luxury consumption, self-control and temporal preferences, and the consumer behavior of women and families. We also discuss the strengths and limitations of an evolutionarily informed research program.

进化与消费者心理
一种进化理论方法考虑行为的适应功能。在这里,我们将讨论使用进化方法来预测消费者行为的意义,以及将进化视角应用于消费者心理研究的价值。我们首先讨论进化理论的核心见解以及与行为研究的进化方法相关的常见误解。然后,我们详细介绍了具体的进化理论如何应用于消费者研究的四个核心领域:风险偏好、竞争和奢侈品消费、自我控制和时间偏好,以及女性和家庭的消费者行为。我们还讨论了进化信息研究计划的优势和局限性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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