Gaze movement analysis examined how people view and interact with health information on Facebook pages.

IF 2.2 4区医学 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE

Health Information and Libraries Journal Pub Date : 2023-06-20 DOI:10.1111/hir.12497

Sue Yeon Syn

{"title":"Gaze movement analysis examined how people view and interact with health information on Facebook pages.","authors":"Sue Yeon Syn","doi":"10.1111/hir.12497","DOIUrl":null,"url":null,"abstract":"Background: Gaze movement analysis is a human-computer interaction analysis method to assess time and viewing patterns of screen pages.Aims/objectives: This study examines Facebook users' health information viewing patterns and identifies social media interface factors that affect users' health information behaviour on Facebook. The findings of this study should help researchers and health information providers understand how Facebook is used, and how users might be appraising information viewed.Methods: This study investigated gaze movement data collected from 48 participants while participants were viewing Facebook pages that presented health-related posts. Each session was designed to represent four health information sources and four health topics. Each session included an exit interview for a better interpretation of data.Results: Participants spent the most time viewing the content of the posts, particularly post images. Findings revealed that users' viewing patterns differed when different health topics were presented, but not according to the type of information provider. However, the study showed that users check the Facebook page's banner to verify the health information provider's identity.Conclusion: This study indicates what health information consumers look for on Facebook when finding, appraising, and reacting to, or sharing health-related content.","PeriodicalId":47580,"journal":{"name":"Health Information and Libraries Journal","volume":" ","pages":""},"PeriodicalIF":2.2000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Information and Libraries Journal","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1111/hir.12497","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}

引用次数: 0

Abstract

Background: Gaze movement analysis is a human-computer interaction analysis method to assess time and viewing patterns of screen pages.

Aims/objectives: This study examines Facebook users' health information viewing patterns and identifies social media interface factors that affect users' health information behaviour on Facebook. The findings of this study should help researchers and health information providers understand how Facebook is used, and how users might be appraising information viewed.

Methods: This study investigated gaze movement data collected from 48 participants while participants were viewing Facebook pages that presented health-related posts. Each session was designed to represent four health information sources and four health topics. Each session included an exit interview for a better interpretation of data.

Results: Participants spent the most time viewing the content of the posts, particularly post images. Findings revealed that users' viewing patterns differed when different health topics were presented, but not according to the type of information provider. However, the study showed that users check the Facebook page's banner to verify the health information provider's identity.

Conclusion: This study indicates what health information consumers look for on Facebook when finding, appraising, and reacting to, or sharing health-related content.

查看原文本刊更多论文

目光运动分析研究了人们如何查看Facebook页面上的健康信息并与之互动。

背景:注视运动分析是一种人机交互分析方法，用于评估屏幕页面的时间和观看模式。目的:本研究考察了Facebook用户的健康信息浏览模式，并确定了影响用户在Facebook上健康信息行为的社交媒体界面因素。这项研究的发现应该有助于研究人员和健康信息提供者了解Facebook是如何使用的，以及用户如何评价所查看的信息。方法:本研究调查了48名参与者在浏览与健康相关的Facebook页面时的凝视运动数据。每届会议的目的是代表四个卫生信息来源和四个卫生主题。每次会议都包括一次离职面谈，以便更好地解释数据。结果:参与者花了最多的时间浏览帖子的内容，尤其是帖子的图片。调查结果显示，当呈现不同的健康主题时，用户的观看模式会有所不同，但这与信息提供者的类型无关。然而，研究表明，用户查看Facebook页面的横幅来验证健康信息提供者的身份。结论:这项研究表明，当消费者在Facebook上寻找、评价、回应或分享健康相关内容时，他们会寻找哪些健康信息。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Health Information and Libraries Journal INFORMATION SCIENCE & LIBRARY SCIENCE-

CiteScore

6.70

自引率

10.50%

发文量

期刊介绍： Health Information and Libraries Journal (HILJ) provides practitioners, researchers, and students in library and health professions an international and interdisciplinary forum. Its objectives are to encourage discussion and to disseminate developments at the frontiers of information management and libraries. A major focus is communicating practices that are evidence based both in managing information and in supporting health care. The Journal encompasses: - Identifying health information needs and uses - Managing programmes and services in the changing health environment - Information technology and applications in health - Educating and training health information professionals - Outreach to health user groups