Do media portrayals of super-agers reduce or increase ageism toward older adults?

Abstract

Super-agers are older adults with exemplary cognitive and/or physical abilities. However, the impact of media portrayals of super-agers is unknown. This study examined whether exposure to mass media stories about "moderate" super-agers (exemplary cognitive and physical skill levels) versus "extreme" super-agers (most extreme cognitive and physical skill levels) impacts young adults' ageism. Undergraduate participants exposed to media portrayals of moderate super-agers reported greater agreement with positive age stereotypes toward older adults, whereas participants exposed to extreme super-agers reported lower levels of ageism as compared to control participants. Based on these findings, young adults may perceive super-agers in a positive manner as super-agers highlight positive attributes. Since super-agers are often portrayed as defying negative stereotypes through diligence and a positive outlook (less so through good genes or access to healthcare), exposure to super-agers could have negative effects, which is an important future direction.