{"title":"How Digital Opinion Leaders (DOLs) in Clinical Care are Changing the Medical Landscape.","authors":"Khoi Than, Lori Salamida","doi":"10.1007/s40290-023-00471-1","DOIUrl":null,"url":null,"abstract":"<p><p>Clinical experts are embracing the use of social media platforms for medical education, outreach, data sharing, and content dissemination within the medical community. In this interview, Dr. Khoi Than, a specialist in minimally invasive spinal surgery explains his role as a content creator and curator on social media platforms and describes how he uses surgical videos and opinion polls to educate and explore decision making behind surgical interventions. Dr. Than shares neurosurgery and spinal surgery techniques in the USA and internationally with trainees using interactivity and images to engage his followers. He believes that the ability to share operative techniques and research findings widely and instantly at the click of a button offers substantial benefits for patients. In this interview, Dr. Than reflects on how he engages with peers, students, and patients, how digital opinion leaders are making research more accessible, how social media has affected virtual conferences, and what advantages digital opinion leaders have over traditional key opinion leaders.</p>","PeriodicalId":19778,"journal":{"name":"Pharmaceutical Medicine","volume":"37 3","pages":"215-220"},"PeriodicalIF":3.1000,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pharmaceutical Medicine","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/s40290-023-00471-1","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"PHARMACOLOGY & PHARMACY","Score":null,"Total":0}
引用次数: 0
Abstract
Clinical experts are embracing the use of social media platforms for medical education, outreach, data sharing, and content dissemination within the medical community. In this interview, Dr. Khoi Than, a specialist in minimally invasive spinal surgery explains his role as a content creator and curator on social media platforms and describes how he uses surgical videos and opinion polls to educate and explore decision making behind surgical interventions. Dr. Than shares neurosurgery and spinal surgery techniques in the USA and internationally with trainees using interactivity and images to engage his followers. He believes that the ability to share operative techniques and research findings widely and instantly at the click of a button offers substantial benefits for patients. In this interview, Dr. Than reflects on how he engages with peers, students, and patients, how digital opinion leaders are making research more accessible, how social media has affected virtual conferences, and what advantages digital opinion leaders have over traditional key opinion leaders.
期刊介绍：
Pharmaceutical Medicine is a specialist discipline concerned with medical aspects of the discovery, development, evaluation, registration, regulation, monitoring, marketing, distribution and pricing of medicines, drug-device and drug-diagnostic combinations. The Journal disseminates information to support the community of professionals working in these highly inter-related functions. Key areas include translational medicine, clinical trial design, pharmacovigilance, clinical toxicology, drug regulation, clinical pharmacology, biostatistics and pharmacoeconomics. The Journal includes:Overviews of contentious or emerging issues.Comprehensive narrative reviews that provide an authoritative source of information on topical issues.Systematic reviews that collate empirical evidence to answer a specific research question, using explicit, systematic methods as outlined by PRISMA statement.Original research articles reporting the results of well-designed studies with a strong link to wider areas of clinical research.Additional digital features (including animated abstracts, video abstracts, slide decks, audio slides, instructional videos, infographics, podcasts and animations) can be published with articles; these are designed to increase the visibility, readership and educational value of the journal’s content. In addition, articles published in Pharmaceutical Medicine may be accompanied by plain language summaries to assist readers who have some knowledge of, but not in-depth expertise in, the area to understand important medical advances.All manuscripts are subject to peer review by international experts. Letters to the Editor are welcomed and will be considered for publication.
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