Realizing value from shadow analytics: A case study

IF 8.7 2区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Strategic Information Systems Pub Date : 2021-06-01 DOI:10.1016/j.jsis.2021.101668

Hope Koch , Wallace Chipidza , Timothy R. Kayworth

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引用次数: 4

Abstract

Despite suggestions that analytics projects have value, the literature has, at times, glossed over the obstacles organizations must overcome to realize value from analytics. This research reports on a longitudinal case study of one organization's efforts to improve its profit margins by incorporating analytics into how it generates revenue. The case describes a business unit launching the organization's analytics initiatives, which they deliberately hid from their information technology department to reduce interference. Our study finds that realizing shadow analytics value involves a 3-phase sensemaking process that redefines organizational structures and sets organizations on the path towards digital transformation. These findings offer implications to the mechanisms and structures necessary for realizing value from analytics. Practically, analytics projects may require managers to rethink project management practices and business unit’s and IT department’s roles in analytics projects.

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从影子分析中实现价值:一个案例研究

尽管建议分析项目有价值，但文献有时掩盖了组织必须克服的障碍，以实现分析的价值。本研究报告了一个纵向案例研究的一个组织的努力，以提高其利润空间，通过结合分析到它如何产生收入。这个案例描述了一个业务部门启动了组织的分析计划，他们故意对信息技术部门隐瞒这些计划，以减少干扰。我们的研究发现，实现影子分析的价值涉及一个三阶段的意义构建过程，该过程重新定义了组织结构，并使组织走上了数字化转型的道路。这些发现为实现分析的价值提供了必要的机制和结构。实际上，分析项目可能需要管理人员重新思考项目管理实践以及业务单位和IT部门在分析项目中的角色。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Strategic Information Systems 工程技术-计算机：信息系统

CiteScore

17.40

自引率

4.30%

发文量

审稿时长

>12 weeks

期刊介绍： The Journal of Strategic Information Systems focuses on the strategic management, business and organizational issues associated with the introduction and utilization of information systems, and considers these issues in a global context. The emphasis is on the incorporation of IT into organizations'' strategic thinking, strategy alignment, organizational arrangements and management of change issues.