The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development

IF 10.5 1区管理学 Q1 BUSINESS

Journal of Business Research Pub Date : 2023-03-01 DOI:10.1016/j.jbusres.2022.113550

Muhammad Zahid Nawaz , Shahid Nawaz , Francisco Guzmán , Daria Plotkina

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引用次数: 1

Abstract

Consumer animosity captures negative attitudes to foreign products and impacts willingness to buy them. Existing constructs nevertheless fail to account for an emerging dimension: pandemic animosity. This article heeds recent calls to develop a pandemic animosity measurement scale. Its purpose is to: (i) extend Klein et al.'s (1998) animosity model by adding the pandemic animosity construct, (ii) provide a measurement scale for pandemic animosity, and (iii) explain how pandemic animosity impacts consumers’ willingness to buy. Study 1 analyzes qualitative data from in-depth personal interviews with NVivo to identify themes and codes. An expert panel helped reach consensus of all indicators. Study 2 filters scale items using a pilot sample. Study 3 validates a 12-item scale with a larger representative sample. The results contribute to the consumer animosity literature by confirming the existence of pandemic animosity, providing an actionable measure, and confirming its negative impact on consumers’ willingness to buy.

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新冠肺炎的后果：消费者对疫情的敌意上升及其规模发展

消费者的敌意反映了对外国产品的负面态度，并影响了购买意愿。然而，现有的结构未能解释一个新出现的层面：流行病的敌意。这篇文章回应了最近关于制定流行病敌意测量量表的呼吁。其目的是：（i）通过添加流行病敌意结构来扩展Klein等人（1998）的敌意模型，（ii）提供流行病敌意的测量量表，以及（iii）解释流行病敌意如何影响消费者的购买意愿。研究1分析了NVivo深入个人访谈的定性数据，以确定主题和代码。一个专家小组帮助就所有指标达成共识。研究2使用试点样本过滤量表项目。研究3用更大的代表性样本验证了12项量表。研究结果证实了疫情敌意的存在，提供了一种可行的措施，并证实了其对消费者购买意愿的负面影响，从而为消费者敌意文献做出了贡献。

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来源期刊

Journal of Business Research BUSINESS-

CiteScore

20.30

自引率

10.60%

发文量

956

期刊介绍： The Journal of Business Research aims to publish research that is rigorous, relevant, and potentially impactful. It examines a wide variety of business decision contexts, processes, and activities, developing insights that are meaningful for theory, practice, and/or society at large. The research is intended to generate meaningful debates in academia and practice, that are thought provoking and have the potential to make a difference to conceptual thinking and/or practice. The Journal is published for a broad range of stakeholders, including scholars, researchers, executives, and policy makers. It aids the application of its research to practical situations and theoretical findings to the reality of the business world as well as to society. The Journal is abstracted and indexed in several databases, including Social Sciences Citation Index, ANBAR, Current Contents, Management Contents, Management Literature in Brief, PsycINFO, Information Service, RePEc, Academic Journal Guide, ABI/Inform, INSPEC, etc.