Synergy of Accounting and Search Engine Marketing (SEM) Applications for Business

Abstract

—Nowadays, accounting is highly necessary for interested parties to use accounting reports as the main source of information for decision making. In addition, the use of information technology in accounting is purposed for time and cost efficiency. Reviewed from the viewpoint of the process of its activities, accounting can be defined as the process of recording, classifying, summarizing, reporting and analyzing financial data of an entity. The type of research in this research is descriptive qualitative. Here, it can be seen that accounting is a complex activity, involving various kinds of activities. Other necessary information in the decision making. By using SEM strategy, marketers can improve the likelihood of potential customers visiting a business's website when they are looking for information.