Wine consumer profiles from producing and importing countries in Europe are different

Abstract

This article defines the demographic and socio-economic profile of wine consumers in Europe over the past twenty-five years. It is showed that, although there could be a convergence in wine consumption in Europe, the consumer profiles of the main European wine consumer countries still differ. The article concludes that net importers wine consuming countries in Europe, in this case Germany and the United Kingdom, have wine consumers that are demographically different to the traditional European wine consumer’s profile from the producing wine countries, in this case France, Italy, and Spain.