Lateral Thinking in Typography Layout System

Abstract

—The layout system is a means to convey content verbally using writing. Therefore, the layout has an essential role in the communication process. The layout system that is arranged creatively is not impossible to help communicators convey messages and information to the communicant effectively. This study aims to find and introduce typography layout systems using creative thinking. The method used in this study is the Lateral Thinking method. Lateral thinking is a method for generating new ideas. Lateral thinking is also concerned with solving concepts that present old ideas. It led to a change in thinking and approach. It Also to look differently at things that have always been seen in the same way. Liberation from old ideas and stimulation of new ideas are twin aspects of lateral thinking. The steps in this method are as follows: 1) Alternative, 2) Focus, 3) Challenge, 4) Random Entry, 5) Provocation and Movement, 6) Harvest, and 7) Idea Treatment. The result of this research is the classification of system layout based on creative thinking, namely: 1) Axial design, 2) Radial design, 3) Dilation design, 4) Grid design, 5) Transition design, 6) Bilateral design, and 7) Modular design.