IMPLEMENTASI KEBIJAKAN BRANDING UNIVERSITAS JEMBER MELALUI MEDIA ONLINE

Politico (Pavia, Italy) Pub Date : 2018-09-28 DOI:10.32528/POLITICO.V18I2.1660

Sukron Makmun, Ardiyanto Ardiyanto, E. Wahyudi

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Abstract

Abstract This research aims to know the Jember University branding policy implementation through online media. This research use descriptive qualitative methods. The primary source of data retrieved from the key informants, including the Rector of the University of Jember, head of public relations and Protocol of the University of Jember, Bureau Chief, and 3 UPTTI. Secondary data sources the study of documents, reports, statistics of the number of students and professors of the University of Jember, data collaboration related to socialization and policies, academic data. The technique of data collection through the reduction of data, interview techniques and technical documentation. The research found that the policy of branding include communication, resources, Disposition, as well as bureaucratic structure has been going according to command policy. Branding through online media includes Brand preference, Brand Recognition and Brand Campaign, involving implementing policies supporting factor mupun online media including websites and applications to build brand perception Universitas Jember as a technology-friendly campus. Keywords : implementation, policy, branding, online media

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JEMBER大学的品牌政策通过在线媒体实施

本研究旨在了解Jember大学通过网络媒体实施品牌政策的情况。本研究采用描述性定性方法。从主要举报人那里获得的数据的主要来源，包括琼恩大学校长、琼恩大学公共关系和礼宾主任、局长和UPTTI 3。二级数据来源:研究文献、报告、统计我校学生和教授人数、社会化和政策相关的协作数据、学术数据。通过减少数据、访谈技术和技术文档来收集数据的技术。研究发现，企业品牌化政策包括沟通、资源、配置，官僚结构也一直按照命令政策进行。通过网络媒体建立品牌包括品牌偏好、品牌认可和品牌活动，包括实施政策支持因素，通过网络媒体包括网站和应用程序来建立品牌认知，Jember大学是一个科技友好的校园。关键词:执行，政策，品牌，网络媒体

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Politico (Pavia, Italy)

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