Analysis of Menoreh Coffee Sales Strategy in Kulon Progo

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-08-07 DOI:10.55927/ijabm.v2i4.5417

Sutoyo, Vicki Dwi Purnomo, Masters Management, Sekolah Tinggi, Ilmu Ekonomi, Artha Bodhi Iswara

引用次数: 0

Abstract

Study This aim for know strategy And constraint in marketing incised coffee. Type study Which used is qualitative research with descriptive research type. Result of study This show that Menoreh Coffee has implementing a marketing mix strategy that uses the 4P variable that is Products, price, place And Promotions Which capable increase profit And sale product incised coffee. Study This Also there is factor supporters And factor inhibitor application strategy marketing to sale incised coffee products. Which become factor supporters that is support from the community, good service and management the good one. While the factors that hinder the implementation of the strategy marketing on product Menoreh Coffee is Not yet formed structure organization Which Good, power Work or source Power that human still low

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美诺乐咖啡在库伦普罗戈的销售策略分析

本研究旨在了解切开咖啡市场营销的策略和制约因素。类型研究采用的是定性研究与描述性研究相结合的研究类型。研究结果这表明，Menoreh咖啡已经实施了一种营销组合策略，使用4P变量，即产品，价格，地点和促销，能够增加利润和销售产品。对切开咖啡产品进行了因子支持和因子抑制的营销策略研究。其中社区支持、良好的服务和良好的管理成为支持因素。而阻碍Menoreh咖啡产品营销策略实施的因素主要是尚未形成组织结构好，人力资源工作力或人力资源力仍然较低

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.